Tito’s Tailgate was a promotional giveaway that ran during the 2022/23 football season. Customers could enter the sweepstakes for a chance to win a catered tailgate experience, customized BBQs coolers, and other prizes.

The initial design direction was inspired by watching games on Sundays and the seeing the loose style of commentators drawing directly on the screen. To translate that look to print, I drew football plays in pencil, then scanned them to retain the texture. I combined that with collage-style lettering and other paper elements. The final step of the project was shooting the themed cocktails and prizes at a tailgate.

I built out the campaign for prizes, POS, restaurants, and bars. I also assisted in art directing the photoshoot that captured images for print pieces as well as the promotional video.