The concept behind this brand awareness campaign was to highlight the artistry that goes in to whiskey production. A cornerstone of Still Austin’s brand is the art on their bottle, and this campaign was a peek behind the curtain of the creative process in all forms.

My angle was to focus on the messy side of the creative process instead of the polished final product. The Still Austin team partnered with local Austin artists and shot photo & video in their studios and workshops. Through the Still Life series, each artist tells their own story and what the act of creation means to them. My job was to capture all of that in one campaign, while also highlighting the artists they’ve collaborated with through the years.

I worked with some top notch copywriters who came up with clever lines creating parallels between whiskey and art. The result is a multi-channel campaign that came to life on their website, around the city of Austin, at activation events, and across their marketing channels.